PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale
PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale__right

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This product is included in a Cengage Unlimited subscription


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With a Cengage Unlimited subscription you get all your Cengage access codes and online textbooks, online homework and study tools for one price per semester, no matter how many Cengage classes you take.


Access All Your Cengage Online Platforms

This includes all your courses on faculty-assigned Cengage online platforms like MindTap, WebAssign, CengageNOWv2, SAM, iLrn, OWLv2, and OpenNow.


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What’s included in Cengage Unlimited?

  • Get all your Cengage access codes for platforms like MindTap, WebAssign, CengageNowv2, SAM, OWLv2 and OpenNow
  • Access to the online version of your textbook + our full library
  • A lower cost hardcopy textbook rental with each access code, available within the 50 states
  • New study tools including online homework, flashcards, test prep and study guides
  • A career center where you can boost your job skills, explore career options and build your resume

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Product Description

Created by the continuous feedback of a "student-tested, faculty-approved" process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. PROMO 2e is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces. Attention CourseMate user: The CourseMate platform is being sunset and will not be sold with this title after December 31st, 2019. Cengage will support existing users of CourseMate through August 1st, 2020.

About the Author

Thomas C. O''Guinn, Ph. D., is Professor of Marketing at The University Of Wisconsin-Madison. He is also Research Fellow in the Center for Brand and Product Management, also at U.W.-Madison. Dr. O�Guinn has published widely. He has served on many editorial and advisory boards, and his research has won several awards. He has assisted several major marketers with their advertising and marketing. He is currently involved with UW-Madison''s Design for Business Thinking initiative. He has never owned a mini-van.

Chris Allen, Ph. D., is the Arthur Beerman Professor of Marketing at the University of Cincinnati. He has also held faculty positions at Northwestern University and the University of Massachusetts at Amherst. His research has investigated the influence of affect and emotion in decision-making and persuasive communication. Other published work has examined consumption issues in diverse domains such as determinants of household spending, motives for blood donation, fostering energy conservation, and the effects of news reporting on consumers'' attitudes. It has appeared in numerous journals and compilations, including JCR, JMR, JM, JPP&M, JBR, Journalism Quarterly, Journal of Advertising, Harvard Business Review, Advances in Nonprofit Marketing, and Handbook of Consumer Psychology. Chris has served on the editorial review boards for JCR, JCP, JM and JA, and has been a frequent reviewer for programs such as the Ferber Award, and the AMA/Howard, ACR/Sheth, and MSI Dissertation Competitions. He has also served as program administrator for P&G''s Marketing Innovation Research Fund--a funding source for dissertation research. He received his Ph.D. in Marketing and Consumer Psychology from Ohio State.

Richard J. Semenik, Ph. D., is Professor of Marketing and former Dean of the College of Business at Montana State University-Bozeman, as well as founder and Executive Director of the College''s Center for Entrepreneurship for the New West. Before coming to Montana State, Rich served as head of the Marketing Department at the Eccles School of Business at the University of Utah and Associate Dean for Research. He also has co-founded two companies. With expertise in marketing strategy, advertising, and branding, he has given numerous speeches and seminars across the United States, as well as in Ireland, Italy, the Netherlands, Finland, Mexico, Germany, France, Belgium, and Scotland. He also has been a visiting research scholar at the Vrije Universiteit in Amsterdam, the Netherlands, and a visiting scholar at Anahuac Universidad in Mexico City, Mexico. His research has appeared in the Journal of Advertising, Journal of Consumer Research, and Journal of International Advertising, as well as the proceedings of the American Marketing Association and Association for Consumer Research conferences. He has consulted with major corporations, advertising agencies, and early stage start-up companies including IBM, Premier Resorts International, SFX Entertainment, the Van Gogh Museum (Netherlands), American Investment Bank, Printingforless.com, InfoGears, Scientific Materials, and LigoCyte Pharmaceuticals. Professor Semenik also served on the National Board of Directors of the American Advertising Museum and the Industry Relations Board of the American Academy of Advertising. He received his undergraduate degree from the University of Michigan, an MBA from Michigan State University, and a Ph.D. from The Ohio State University.

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4.3 out of 54.3 out of 5
89 global ratings

Top reviews from the United States

Niki Rodriguez
1.0 out of 5 starsVerified Purchase
Access Code was Already Used
Reviewed in the United States on September 19, 2021
I bought this book because it was listed as new with an access code for the semester. When I went in to register my code, I kept getting a notification that it was already used. Save your money. The e-book is cheaper on the website.
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Henry Wolanski
3.0 out of 5 starsVerified Purchase
Every page has a distracting line down the center/middle between columns of TEXT,,,
Reviewed in the United States on March 15, 2013
I read a lot of texts, manuals and how-to books. As much as the "For Dummies" series gets heckled by some, they do have a good system for pointing out key items and important topics. However when I pick up the PROMO2 book and read a chapter there is always that Darn... See more
I read a lot of texts, manuals and how-to books. As much as the "For Dummies" series gets heckled by some, they do have a good system for pointing out key items and important topics. However when I pick up the PROMO2 book and read a chapter there is always that Darn vertical line in the middle of most pages, for me it''s a DISTRACTON not a help to follow along with the content. Although there are some good illustrations and boxed highlighted topics the text is VERY BUSY which makes it hard to read through and follow along with the topic material. Some of the screen shots of flyers, pages and web sites don''t handle the shrinking of the texts very well, there are some issues with scaling for readability. In contrast, I have another text book "MARKETING an Introduction by Armstrong/Kotler" that does not suffer the readability issues found in "PROMO2".
One person found this helpful
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Chris Abar
4.0 out of 5 starsVerified Purchase
I was not completely satisfied. Thankfully
Reviewed in the United States on July 30, 2016
The CourseMate information was not provided as per the products description above. Therefore, I was not completely satisfied. Thankfully, I did not require this access code to complete my college course. However, I would have liked the access code to undergo additional... See more
The CourseMate information was not provided as per the products description above. Therefore, I was not completely satisfied. Thankfully, I did not require this access code to complete my college course. However, I would have liked the access code to undergo additional studying on my own using CourseMate.
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ryan
5.0 out of 5 starsVerified Purchase
interesting textbook that was in excellent condition
Reviewed in the United States on April 19, 2021
For a class, it was an interesting textbook and one that i will keep around after the semester has concluded.
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H.R.H.
4.0 out of 5 starsVerified Purchase
Fast shipping
Reviewed in the United States on December 9, 2016
I bought this class for my advertising college class. It did the job. Shipping was super fast.
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Stephanie Melito
5.0 out of 5 starsVerified Purchase
Quick shipping and in great condition!
Reviewed in the United States on March 10, 2019
Perfect for my class
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Noel Dominique
5.0 out of 5 starsVerified Purchase
Arrived in great condition
Reviewed in the United States on July 4, 2016
Best prices version of this required text and arrived in near perfect condition.
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Laurhalie
1.0 out of 5 starsVerified Purchase
One Star
Reviewed in the United States on February 2, 2016
Access code is used. Now I have to order another book with the code.
One person found this helpful
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This product is included in a Cengage Unlimited subscription


With Cengage Unlimited You Can

With a Cengage Unlimited subscription you get all your Cengage access codes and online textbooks, online homework and study tools for one price per semester, no matter how many Cengage classes you take.


Access All Your Cengage Online Platforms

This includes all your courses on faculty-assigned Cengage online platforms like MindTap, WebAssign, CengageNOWv2, SAM, iLrn, OWLv2, and OpenNow.


All For Only One Price Per Semester

No matter how many Cengage access codes you need or online textbooks and study tools you use, the price of Cengage Unlimited stays the same.

What’s included in Cengage Unlimited?

  • Get all your Cengage access codes for platforms like MindTap, WebAssign, CengageNowv2, SAM, OWLv2 and OpenNow
  • Access to the online version of your textbook + our full library
  • A lower cost hardcopy textbook rental with each access code, available within the 50 states
  • New study tools including online homework, flashcards, test prep and study guides
  • A career center where you can boost your job skills, explore career options and build your resume

Description

Product Description

Created by the continuous feedback of a "student-tested, faculty-approved" process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. PROMO 2e is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces. Attention CourseMate user: The CourseMate platform is being sunset and will not be sold with this title after December 31st, 2019. Cengage will support existing users of CourseMate through August 1st, 2020.

About the Author

Thomas C. O''Guinn, Ph. D., is Professor of Marketing at The University Of Wisconsin-Madison. He is also Research Fellow in the Center for Brand and Product Management, also at U.W.-Madison. Dr. O�Guinn has published widely. He has served on many editorial and advisory boards, and his research has won several awards. He has assisted several major marketers with their advertising and marketing. He is currently involved with UW-Madison''s Design for Business Thinking initiative. He has never owned a mini-van.

Chris Allen, Ph. D., is the Arthur Beerman Professor of Marketing at the University of Cincinnati. He has also held faculty positions at Northwestern University and the University of Massachusetts at Amherst. His research has investigated the influence of affect and emotion in decision-making and persuasive communication. Other published work has examined consumption issues in diverse domains such as determinants of household spending, motives for blood donation, fostering energy conservation, and the effects of news reporting on consumers'' attitudes. It has appeared in numerous journals and compilations, including JCR, JMR, JM, JPP&M, JBR, Journalism Quarterly, Journal of Advertising, Harvard Business Review, Advances in Nonprofit Marketing, and Handbook of Consumer Psychology. Chris has served on the editorial review boards for JCR, JCP, JM and JA, and has been a frequent reviewer for programs such as the Ferber Award, and the AMA/Howard, ACR/Sheth, and MSI Dissertation Competitions. He has also served as program administrator for P&G''s Marketing Innovation Research Fund--a funding source for dissertation research. He received his Ph.D. in Marketing and Consumer Psychology from Ohio State.

Richard J. Semenik, Ph. D., is Professor of Marketing and former Dean of the College of Business at Montana State University-Bozeman, as well as founder and Executive Director of the College''s Center for Entrepreneurship for the New West. Before coming to Montana State, Rich served as head of the Marketing Department at the Eccles School of Business at the University of Utah and Associate Dean for Research. He also has co-founded two companies. With expertise in marketing strategy, advertising, and branding, he has given numerous speeches and seminars across the United States, as well as in Ireland, Italy, the Netherlands, Finland, Mexico, Germany, France, Belgium, and Scotland. He also has been a visiting research scholar at the Vrije Universiteit in Amsterdam, the Netherlands, and a visiting scholar at Anahuac Universidad in Mexico City, Mexico. His research has appeared in the Journal of Advertising, Journal of Consumer Research, and Journal of International Advertising, as well as the proceedings of the American Marketing Association and Association for Consumer Research conferences. He has consulted with major corporations, advertising agencies, and early stage start-up companies including IBM, Premier Resorts International, SFX Entertainment, the Van Gogh Museum (Netherlands), American Investment Bank, Printingforless.com, InfoGears, Scientific Materials, and LigoCyte Pharmaceuticals. Professor Semenik also served on the National Board of Directors of the American Advertising Museum and the Industry Relations Board of the American Academy of Advertising. He received his undergraduate degree from the University of Michigan, an MBA from Michigan State University, and a Ph.D. from The Ohio State University.

Product information

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale

PROMO2 (with CourseMate, 1 term (6 outlet online sale months) popular Printed Access Card) (Engaging 4LTR Press Titles in Marketing) outlet online sale